Code Won't Save You · 4 parts
All writingThe Thing You're Best At Is the Trap
Why technical founders stall: building is where you feel competent, so it becomes where you hide from the work that actually decides if the company lives.
You're Short on Evidence, Not Ideas
How technical founders find the cheapest question that could prove them wrong before building the answer, not the easy assumption most test instead.
Build Less Than You Think
Scope for technical founders: why over-engineering is procrastination you can defend, and the one test for what to cut before you build the whole thing.
Charge Before You're Ready
Pricing for technical founders: why engineers undercharge, why free users tell you nothing, and how a price is a question that tests if the problem is real.